
Facebook Fans, Twitter followers, and Google+ adds Do the same for your website as well by adding share buttons to your homepage and internal pages where users can easily see and use them.ģ.

How you can benefit: If you have a blog or news site, adding share buttons to each article is essential to help promote sharing and build your content’s authority. Currently, Google +1s are weighted more heavily, but all on-page shares and interactions can help build your authority online and shouldn’t be overlooked. When people share your content and web pages, especially authoritative individuals, it speaks to the quality and influence of your content. Why they matter: Shares, tweets, and +1s are all signals that indicate the quality of your content. Facebook Shares, Twitter Tweets, and Google+ +1s If you already have a Facebook business account, you can enable check-ins by adding your business address and checking the box that says ‘show this map on your Page and enable check-ins.’ Promote check-ins with social media posts and incentives like discounts or special offers.Ģ.

How you can benefit: For businesses with a physical address, you can leverage social check-ins by first creating a Facebook business page and/or Foursquare account. Both Foursquare and Facebook offer check-ins, and if you are a local business Check-ins can be a good way to help boost local SEO. Google figures that when users check-in to your location, they are checking into a legitimate and accurate location. Why they matter: Check-ins are factored into the algorithm as a validation signal for your geographical location. Here are the main factors that Google considers when looking at your social media presence. Social signals are factored into the ranking algorithm and can help to boost search engine rankings if you can leverage them correctly. SEO and social media go hand-in-hand and there’s a good reason why. See how social media can impact your SEO rankings. Social media may just give your SEO strategy the boost it needs.
